Axor

Axor, the premium brand of the German kitchen and bath fixture manufacturer Hansgrohe, asked us to create an announcement for the opening of their New York showroom at the Vitra space in the Meat Packing district of Manhattan. Our idea was to produce 3 separate cards, each with an encrypted message that said: Axor, Vitra, NYC, Fall, 2010. The cards presented at the Vitra ICFF party and at Axor's ICFF booth were meant to get people talking and create a buzz in an environment saturated with messages and visual excitement. And we are told they did.

Axor 2

Axor was initially presented with 2 concepts for the small campaign. They liked both ideas and decided to print both. Sometimes that happens. This card was given out in the gift bag at the Vitra party.

Stylex

Stylex is a family run company that has been making classic office furniture for 50 years. Now, with a dynamic new generation guiding the company, they are launching ambitious new products including the Sava executive task chair, designed by Sava Cvek. We have been working with Stylex to make sure that Sava's debut at NeoCon 2010 in Chicago gets all the attention it deserves: a major advertising campaign both print and digital, a brochure, showroom graphics and a video.

Identity for architects

Identity for a new architecture studio. The "m" in the name stands for Gianluca Maiarelli, GIona's younger brother, architect and urban planner extraordinaire.

Wildcraft Farms eggs carton

Another chapter in the development of the Wildcraft Farms identity: egg cartons. Since implementing the new identity, sales of meat and eggs have increased 100%.

German design at M2L

For M2L we created a poster for an off-site show during ICFF celebrating Genuine German Design at M2L's showroom.

New Luxottica campaign

We recently launched the new B2B 2010 campaign for Luxottica. The message has been refined and focused to reinforce the advantages of the Luxottica’s partner programs from a different point of view with a stripped down esthetic.

Wildcraft Farms

Ed Leonardi is a computer engineer who had decided at the age of 4 that he wanted to be a farmer. When he turned 40, he did just that. Now he runs his own farm in Swan Lake, NY, where he produces the best eggs, chicken and beef around; naturally raised with care and dedication to all aspects of the feed and environment. We created this identity and a label for the packaged chicken and beef.

nadia pignatone handmade ceramics

We recently completed the identity and website for Nadia Pignatone Handmade Porcelain, a new company formed by ceramists and personal long time friends Nadia Pignatone and Fausto Pellegrini. www.nadiapignatone.com

M2L signage

Part Times Square, part Dan Flavin, neon lights are our new favorite media. This is the signage that we have created for the new New York showroom for our ever-forward thinking client M2L, a leading distributor of European designer furniture. We had a wall built to accommodate the large glowing fixture that was made to our design specs by Brooklyn neon fabricators, Lite Brite Neon Studio. www.litebriteneon.com.

Japan Brand: The Wish List

Maiarelli Studio, in collaboration with KOKO Architecture, has recently completed JAPAN BRAND: The Wish List, a pop-up shop that opened on November 23 at the Felissimo Design House in Midtown Manhattan. The project is supported by the Japanese government and coordinated by Felissimo. The pop-up shop features a unique collection of contemporary products from 30 regions of Japan. The shop also includes an installation where visitors can contribute a wish of their own to the interactive Wish Wall, and see what other New Yorkers are wishing for this holiday. Our design team has worked on all aspects of this project including naming, graphics, advertising, signage, packaging, website, sales assistants' uniforms, a video and architecture. The pop-up store will be open until December 24.

Bologna lecture's poster

As guest lecturer to the Fashion Communication Masters Program, University of Bologna, Giona will present "Grafica di Moda", an overview of graphic design and fashion. The lecture will cover Giona's experience as art director in New York and Paris, some musings on why graphic design doesn't play a more influential role in the fashion industry and will include a workshop to produce a finished cover of a hypothetical fashion magazine with materials contributed by the students. The photograph is by Andrea Buso.

Gaspare Asaro Millenovecento

Gaspare Asaro Millenovecento is a new design gallery in New York City specializing in mid-century Italian furniture and lighting. We created a custom stenciled typeface that evokes mid-1900s Italian design and manufacturing and developed a modular identity where the positioning of the elements can be varied as needed.

new TileNews format

after 5 years TileNews changes format and becomes a more economical and sustainable 8,5"x11". Here is the first redesigned issue.

Ceramic Tiles of Italy Design Competition 2010 identity

Community Agriculture Network

Here is a preview of the identity we are currently designing for a Long Island organization dedicated to creating local community gardens.

Maiarelli Studio wins Best Publication Design Award for "Our Life and Times"

For the second consecutive year, The International Labor Communications Association Labor Media has awarded "Best Publication Design for Magazine of International, National and Other Labor Organization" to "Our Life and Times" the bi-monthly magazine published by 1199SEIU, designed and art directed by Maiarelli Studio. "Our Life and Times" staff photographers Jim Tynan and Belinda Gallegos also won for Best Photograph and Best Photo Essay.