Pozzuoli Jazz

2019

The Pozzuoli Jazz Festival is a month long series of outdoor concerts in various locations, including archaeological sites, in and around this coastal town just north of Naples. Our new identity helped the organizers put into focus its civic role, thus prompting them to change the name to Pozzuoli Jazz, Festival dei Campi Flegrei, reflecting their community building mission. We took our inspiration from the concept of Jazz itself, using a freeform continuous line with a tone on tone bright yellow to express the energy and summery vibe of this seaside festival. For the logo redesign, we played on the fortuitous occurrence of the double Zs in both of the words and the rhythmic movement of the letters echoing the pattern of jazz.


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